How to Write Good Instagram Captions: Tips, Ideas and Tools



Every social media user has heard about Instagram and it is one of the most popular social media platforms used today. It is said that 600 million users are active on Instagram and it is also said that nearly 49% of brands have their own Instagram pages. This proves time and again that using Instagram effectively is one of the best ways of relating to audiences, building new customer potential, discover new community and stay in view of the existing customers.





Most people think that using Instagram in the best manner means posting images and updates regularly but posting an interesting and unheard-of caption can add to driving extra engagement. A well-worded caption can add context to your Instagram post, add some amount of personality to your product and business and entice your customers to take serious action. The right kind of caption can go a long way in improving business prospects and here are some tips and tools to create some innovative and far fetching Instagram captions.

Be aware of your brand and your customers: An excellent Instagram marketing plan will be realistic, consistent and add value to your business followers. You should be extremely clear about two things: who you are as a business is and who your audience is. These two points should be reflected in every photo or update your post.

Make it as short as possible: You photo should be capable of standing by itself and hence your caption should be short, interesting and to the point. For your caption to be displayed on other’s feed it should be within 125 characters.

All important come first: Make sure you put the most important words of your caption at the very beginning. Also, you should save your hashtags and @mentions for the end.

Use questions to arouse interest: Posing a question through your caption occasionally is a great idea. This will encourage your followers to post comments as answers and will make them feel important that their views matter to you.

Use subjective hashtags: Using relevant hashtags in your captions will ensure new eyes fall on your business Instagram page and this will, in turn, help you to boost engagement. You should try to include high volume or trending hashtags within your caption rather than bulk them all in the end.

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