What is QR Code? How is QR code associated with social media?

QR codes have been around a long time but their association with the use in social media is very recent. Infect, today you get to read and hear a lot about QR codes used in social media and how people are driving more traffic to their web pages and social media networking platforms directly through these simple codes.

So, what is a QR code? A QR code also known as a Matrix code is short for Quick Response Code, is a two-dimensional code and it can include links, texts, and some other information and this information can be read by smartphones or some regular camera-equipped phones. It is the rather funny looking barcode found at the back of products and some marketing material. It basically has a webpage address and some other information encoded in it and can be read by a smartphone providing the phone has a scanner app.

The user when he scans your QR code can be directly delivered to your website or webpage without typing the address on his browser. He can pull up all the important information about your business and other details with just a simple scan. The QR codes are the advanced version of the generic messages and they are scannable images that can be easily read by most smartphones.

The QR code is an upgrade on passive messages like “Find Us” and it is the more direct approach more like a check-in station where users can take more direct action is that many fewer steps. Today most smartphone users know exactly how to use QR codes and what to do with them. Hence instead of including a long URL and some profile names on your product or marketing material, you could have your QR code printed. This makes it easy for users to access all your business information and even be driven to your social media networking accounts. Today you can even have one QR code for different social media networking platforms.


How do QR codes work efficiently with social media

It has been proven that once consumers get more involved with social media accounts of companies then they are more likely to buy. They feel they know more about the product and the company and are always updated about new launches and interesting snippets. Once the purchase is made then consumer loyalty can further be built using the social media platforms.

Another major advantage of using QR codes for businesses is that the customers have almost immediate, easy and fast connection with social media and thus they are able to commit faster to social media. QR codes have large potential uses in social media and some of these include links to maps, scavenger hunts, event presence confirmation, business cards, stickers, and labels, landing pages quickly for blog readers or consumers and more.

The use of QR codes in connection with social media should be strategy based and it should go hand in hand with research. Hence it becomes very pertinent to go with current research on the subject.

We can download Sprouter App using these QR Code mentioned here. Sprouter App is a Social Media Aggregator App thro' which you can connect to facebook, instagram, twitter, linkedin, pinterest, snapchat, VSCO.



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